Hello to all of you reading this article about the Problems I have been having with Yahoo Search Marketing / Yahoo Adwords.

The only reason I am honestly writing about this problem is because I have taken every step in giving Yahoo a chance to correct the problem.  So here goes what has been happening.

1st I cancelled my Yahoo Adwords account months ago sometime around October 2008,  I changed my credit card number and everything to make sure they could not charge my card anymore.

2nd I get billed sometime in early February after I have already cancelled my account and they credited my account for the money they billed my previously.  My account Is totally closed and then I just happened again during the middle of April 2009 ???  What the heck Yahoo.

Yahoo Search Marketing sent me an email telling me that they indeed cancel my existing account and my account has not been charged by Yahoo Search Marketing ( Yahoo Adwords ) .  I have emailed them about 6 times since last week in regards to this matter and I have called my credit card company to charge back the charges that I did not approve.

The Problem is that they are telling me that I had 2 Account Numbers with Yahoo Search Marketing but that is nearly impossible.  I cannot understand for the life of me why they would try and pull this Bull Shit and charge someone after they have a Confirmation Email stating that my Previous account has been Cancled and Closed and now they want me to send them my account numbers and Login information so they can look into the matter.

This is the reason that I no longer use Yahoo Search Marketing Services for Internet advertsing, One because I rarely get actual clicks to any of my websites and 2 they generate such a low quality of results when searching in general.

I have only been using Google for Pay Per Click Advertising over the last 7 months becuase of the overall better results and quality clicks that I recieve for both my own personal websites and my clients websites that I manage.

If anyone else is having the same or simular problems with Yahoo Search Marketing please leave comments about your problems and lets put a end to this BS.

Once you start using bad SEO Techniques and No Nos in the Search Engine World you will hurt your rankings and in some cases your website will get completely banned on off the Internet.  Google especially dislikes bad seo practices and once they find out who you are you they will make your website invisible to all searches regardless if you used bad techniques on just on page.

Hidden Links

Hidden Links are when the links are not visible to the human eye but the Link is only visible to the search engine robots.  Basically by adding a hidden link in your website and or website pages it makes it easier for the robots to index pages but it does not allow the Human Eye to see them.

Hidden Links are a Practice know as Black Hat Seo and using these techniques are not recommended unless you want to get your website banned from the search engine giants like Google??  When hiring a company or individual to perform any type of SEO or Search Engine Optimization for your website I would advise you or your company to take a look at some of there work before signing on the dotted line.

I have many sites that I currently own that are in the Top # 2 Positions on Google and I have learned over the years what works and what types of SEO Does Not Work.  When I first started building websites about 5-6 years ago I had no clue what I was doing but all of my websites were user friendly and easy to navigate.  As time went on I started learning the proper ways to increase my website ranking but at the same time I had No Clue about the Black Hat Methods and I sure am glad that I never used those techniques on any of my websites.

Some of the Seo Techniques that I still use today is naming the Pages based on what information is going to be on the page itself.  More or less this means is that If you are going to add a new Page on your site and its going to be about Dogs then I would name the page something like ” http://www.mysite.com/dogs.htm or “http://www.mysite.com/dogs.html”  which is still going to accomplish the same goal when search engines are indexing new pages on a website.

Now there is a lot more to it than just naming a Page based on the information that you will be including in it, there is the Meta Tags, Keywords, Description, Proper Linking within the Site itself, Making sure that the Content that you are writing is Unique and Not Duplicated on another page even if you name the page something totally different.  Never try to trick the search engines because eventually the search engines will catch up to what you are doing and might possibly knock you off completely.

Would you like to show up on the First Page of Google so that you can increase business / sales in these slow times?  We have 2 solutions for you to show up in the Top 10 on Both Google and Yahoo without paying a Arm & a Leg in advertising costs.

What is it?

The Local Business Listings is the best way to advertise your business on both Google and Yahoo when someone is looking in your local area.

How Does it Work?

First when someone is searching lets say in Ft. Lauderdale Florida for a Dumpster Rental in Ft. Lauderdale Florida both Google and Yahoo will display 3 Different Results.

• Organic Listings ( also Known as Natural Listings )
• Sponsored Listings ( Also Known as Adwords or Pay Per Click Adds )
• And The Local Business Listings
  

First Organic Listings appear based on the overall basis that the website has valuable information about the product or term that you are searching for and the Search Engine either Google or Yahoo they find it relevant that it is worthy of showing up higher in the natural search results.  Higher Ranking also happens over time when done correctly.

Second Sponsored Listings are a Pay Per Click Marketing system that both Google and Yahoo use to allow someone like a business or individual to show up on the First Page or anywhere they want their adds to appear based on a Pay Per Click Charge.  You can expect to spend anywhere between $ .10 Cents and upwards of lets say $ 50.00 Per Click depending on the product or service that you are offering.  This type of advertising can start to get expensive if you do not know what you are doing,  some of the biggest mistakes newbies make is using every keyword and search term known to man and 90% of the time those searches have nothing to do with the actual product or service that you are offering or selling in the first place.  We like to call these Wasted Clicks.

How a Pay Per Click Campaign Works :

Lets say that you have a monthly budget of $ 1,000.00 that you are willing to spend on a Pay Per Click Campaign or Adwords which is the same thing.

• First you would divide $ 1,000.00 by approx 30 days and that will give you your Daily Spending or Daily Budget.  This happens because we need to set a daily budget which will work with your monthly total that you are looking to spend on a Pay Per Click Adword Campaign.
• Second we need to choose the Keywords or Keyword Search Phrases that we are going to use on your new Pay Per Click Campaign.  Keywords can range from something easy like Pool or Swimming Pool, now these keywords are going to trigger a higher amount of searches on a daily basis which in return could eat up your daily budget which is something we do our best to avoid on a Adwords Campaign. This is where someone who is a novice with a adwords campaign will get into trouble and waste plenty of money by choosing the wrong keywords and then on top of that pay to much for keywords that are not going to increase their business in the first place.
• Third we need to create ADD Variations for our Keywords that we have chosen to use.  Add Variations are different adds that google and yahoo will use when someone is searching for a product or service and these adds if done properly will attract more visitors and higher results with less wasted clicks.  This is the whole purpose in the first place when creating a well oiled Adword Campaign, we want to attract the most amount of visitors and in return create a high percentage of them into new business. Now some of the major advantages of Internet Advertising, Marketing and Pay Per Click Campaigns are they are the most cost affective way of advertising because of the higher amount of people using the Internet to search for products and information on a daily basis.

Third Google & Yahoo Local Business Listings:

The Google Local Business Listings has to be the best form of advertising I have seen in the last year in regards to cost and the amount of local business it can and will generate for companies that are trying to capture the local business where they provide a service or product.  Now this product is not for someone expects to show up for everything they sell but rather a Local Search in the areas that your business is located.

What this means is that if your business is located in Queens NY do not expect to show up under the Local Business Listings in California unless you a Physical Business Address that we can use in California as well.  Google and Yahoo Local Business Listings will provide your business whether or not you have a Website a first page position for certain keywords or products within your local market and once it is set up there are no monthly charges no matter how many people click on your add or contact you for your service.

Now unlike the Pay Per Click marketing system the more people that click on your adds the more money that you are getting charged but at least it is a little easier to track results with a Adwords Campaign.  You can also track how many visitors looked at your Local Business Listing and How many actually clicked on the Local Business Listing every 24 hours.

Now If You Are Ready To Hear More about the Google Local Business Listings Program or a Pay Per Click Marketing Campaign Please Contact Us to hear more about pricing and what you can expect.

We Look Forward To hearing From You.

David J Rogers
DJR Web Designs.com
Office # 954-684-3664

So it has been 1 week so far since I set up Ideal Site Services on the Google Local Business Listings and we have been very impressed with the overall clicks on calls that Ideal Site Services have received. In the first week on the Google Local Business Listings we had 46 Clicks and a estimated 22 phone calls to Ideal Site Services for customers who needed a Dumpster Rental in the Ft. Lauderdale area.  Ideal Site Services likely saved over $ 275.00 dollars from the phone calls from his other form of advertising that they pay for on HomeTownDumpsterRentals.com.  This other service charges approx $ 7.00 per phone call when they call from the Hometowndupmsterrentals website.  Yes they have a great program for business owners to advertise there business locally but it costly of Busy weeks or busy months. I am not going to sit here and tell you that the Google Local Business Listing is the best method of generating Internet leads but it sure is the most cost effective way to get some extra business in the area that you live.  You have to figure that if you can get your business on the First Page of Google just think how much extra business you will get over the years to come.  Since there is no pay per click charges with the Local Business Listings you will not have to worry about a budget or advertising costs on a monthly basis. Check back for further stats from other clients and other Google Local Business Listings news and updates

I want to thank Ideal Site Services LLC.  for allowing us to add there business to the Google Local Business Listings.  Ideal Site Services is located in Ft. Lauderdale, Florida and specializes in Dumpster Rentals, Demolition, Remodeling and Backhoe services.

Below are some recent screen shots of there results on Google.

Now because this listing on Google is less than 24 hours old as of 02-27-2009 I do expect for their business to show up with plenty of other Keywords and searches within the coming weeks on the Google Local Business Listing directory.

How we got the business from Ideal Site Services !!  They are also advertising with a company Called www.Hometowndumpsterrental.com and they are paying per phone call at a rate of $ 7.00 Per Phone Call that comes through the Home Town network or their website.  So I offered a great way to save $ 200-$400 dollars per month in advertising expenses.  Ideal Site services is averaging over 100 calls per month at $ 7.00 per month which equals around $ 700.00 per month in advertising just with the other company.  We expect to save them $ 200.00- $ 400.00 per month on average with the Google Local Business Listing add that we created for Ideal Site Services.

Feel Free To Contact Ideal Site Services for a Recommendation about our services.

I want to thank DJR ROOFING & CONSTRUCTION SERVICES for their business and allowing us to help them show up on Google for their business in South Florida. They provide Roofing and Construction Services in South Florida and have been in business for over 30 years.  They specialize in Commercial Roofing & Construction, Roof Tear Offs,  They are a State Licensed Roofing Company and they are also certified with FM GLOBAL for Commercial Roof repairs and Large Commercial jobs.

Below are some recent screen shots from The Google Local Business Listings showing results for www.djrroofing.com

Now the best part about showing up on the Google Local Business Listings is that it does not cost the Business a Penny when someone clicks on your add.  This is the most cost affective way to advertise locally on Google without paying a fortune in Pay Per Click Marketing and other methods of Internet advertising.

Please feel free to contact us if you would like to have your business listed on Google today.

Google Adwords

Using a adwords campaign can make or lose you money if you do not know what you are doing.  There are some key points that must not be over looked when using either a Yahoo Adwords campaign or Google Adwords.

First the biggest mistake everyone does is to use every keyword in the world and since most of them have no direct link to the product that you are selling this is sure way to end up with plenty of wasted clicks at the end of the day with little or no results in terms of sales or new business.

Second is when someone is searching either google or yahoo for a product or service and they click on the add only to end up at the wrong landing page which is short for the page that should have the information that they were looking for in the first place.  What this means is that if someone was searching for something stupid like a apple and they were sent to a page about grapes this is called one click wonders and no business from this new visitor.

Third is have different rotating adds or variations of adds within your adwords campaign displaying the different products or services that you provide.  What this will do is when someone is searching for a New BMX Bicycle your add show say something Like:

New BMX Bikes or Bicycle
Large Selection Of 2009’s
Joes BMX Shop # 800-222-1999
www.joesbmxshop.com
Now these are just some of the ways to save money with a Google or Yahoo Adwords Campaign but it also takes practice and patience to figure this system out.  We have been using adwords and search marketing for over 4 years now and have seen plenty of campaigns that were sure to fail if something wasn’t done quickly.  We have seen adword campaigns that that could have been saving over 50% on a monthly basis with just a few changes and they could have also increased there click through rate by at least 20-30% which would equal plenty of more customers in the long run.

Now if you are a small business or company that is looking for help with your adwords campaign please feel free to contact us to see what we can offer your business to maximize your results.

If you are a Real Estate Agent or Real Estate Brokerage I have some great inexpensive website options for you to view. I am keeping these Real Estate Websites affordable and simple for the end users to use which happen to be the clients that we are attracting.

Each Real Estate Website features a Custom Contact Form, MLS Search Page, Home Page, Plus 2 additional pages of what ever you would like to be added. There is only a One time set up fee of $ 99.00 and Monthly hosting of $ 9.99 per month. I can also lower the One Time Set Up Fee to $ 50.00 with a Monthly Hosting of $ 19.99 per month. There is the option for $ 75.00 More To install a Wordpress Blog like the one I use for www.DjrWebdesigns.com.

Feel Free To Check out the Exit Realty Templates while I am finishing some other templates for companies like Re/Max and Century 21 which shoould be completed sometime in the next 2-3 weeks.

Click Here for Demos