Would you like to show up on the First Page of Google so that you can increase business / sales in these slow times? We have 2 solutions for you to show up in the Top 10 on Both Google and Yahoo without paying a Arm & a Leg in advertising costs.
What is it?
The Local Business Listings is the best way to advertise your business on both Google and Yahoo when someone is looking in your local area.
How Does it Work?
First when someone is searching lets say in Ft. Lauderdale Florida for a Dumpster Rental in Ft. Lauderdale Florida both Google and Yahoo will display 3 Different Results.
- Organic Listings ( also Known as Natural Listings )
- Sponsored Listings ( Also Known as Adwords or Pay Per Click Adds )
- And The Local Business Listings
First Organic Listings appear based on the overall basis that the website has valuable information about the product or term that you are searching for and the Search Engine either Google or Yahoo they find it relevant that it is worthy of showing up higher in the natural search results. Higher Ranking also happens over time when done correctly.
Second Sponsored Listings are a Pay Per Click Marketing system that both Google and Yahoo use to allow someone like a business or individual to show up on the First Page or anywhere they want their adds to appear based on a Pay Per Click Charge. You can expect to spend anywhere between $ .10 Cents and upwards of lets say $ 50.00 Per Click depending on the product or service that you are offering. This type of advertising can start to get expensive if you do not know what you are doing, some of the biggest mistakes newbies make is using every keyword and search term known to man and 90% of the time those searches have nothing to do with the actual product or service that you are offering or selling in the first place. We like to call these Wasted Clicks.
How a Pay Per Click Campaign Works :
Lets say that you have a monthly budget of $ 1,000.00 that you are willing to spend on a Pay Per Click Campaign or Adwords which is the same thing.
- First you would divide $ 1,000.00 by approx 30 days and that will give you your Daily Spending or Daily Budget. This happens because we need to set a daily budget which will work with your monthly total that you are looking to spend on a Pay Per Click Adword Campaign.
- Second we need to choose the Keywords or Keyword Search Phrases that we are going to use on your new Pay Per Click Campaign. Keywords can range from something easy like Pool or Swimming Pool, now these keywords are going to trigger a higher amount of searches on a daily basis which in return could eat up your daily budget which is something we do our best to avoid on a Adwords Campaign. This is where someone who is a novice with a adwords campaign will get into trouble and waste plenty of money by choosing the wrong keywords and then on top of that pay to much for keywords that are not going to increase their business in the first place.
- Third we need to create ADD Variations for our Keywords that we have chosen to use. Add Variations are different adds that google and yahoo will use when someone is searching for a product or service and these adds if done properly will attract more visitors and higher results with less wasted clicks. This is the whole purpose in the first place when creating a well oiled Adword Campaign, we want to attract the most amount of visitors and in return create a high percentage of them into new business. Now some of the major advantages of Internet Advertising, Marketing and Pay Per Click Campaigns are they are the most cost affective way of advertising because of the higher amount of people using the Internet to search for products and information on a daily basis.
Third Google & Yahoo Local Business Listings:
The Google Local Business Listings has to be the best form of advertising I have seen in the last year in regards to cost and the amount of local business it can and will generate for companies that are trying to capture the local business where they provide a service or product. Now this product is not for someone expects to show up for everything they sell but rather a Local Search in the areas that your business is located.
What this means is that if your business is located in Queens NY do not expect to show up under the Local Business Listings in California unless you a Physical Business Address that we can use in California as well. Google and Yahoo Local Business Listings will provide your business whether or not you have a Website a first page position for certain keywords or products within your local market and once it is set up there are no monthly charges no matter how many people click on your add or contact you for your service.
Now unlike the Pay Per Click marketing system the more people that click on your adds the more money that you are getting charged but at least it is a little easier to track results with a Adwords Campaign. You can also track how many visitors looked at your Local Business Listing and How many actually clicked on the Local Business Listing every 24 hours.
Now If You Are Ready To Hear More about the Google Local Business Listings Program or a Pay Per Click Marketing Campaign Please Contact Us to hear more about pricing and what you can expect.
We Look Forward To hearing From You.
David J Rogers
DJR Web Designs.com
Office # 954-684-3664